Build A Proactive Job Search Strategy
By Hannah Morgan -
careersherpa.net - Reprinted with Permission
You need a job search strategy that includes more than scouring the job boards.
Build your plan and take action towards a proactive job search.
A Proactive Job Search Strategy
So you've finally mastered your pitch and your resume is done.
Now it's time to do the really hard work of putting all the pieces together and
developing your job search strategy. But not just any job search strategy, a proactive
job search.
Your proactive job search strategy has lots of moving parts. You may even feel like
there aren't enough hours in the day to do everything you need to do. But with some
planning and keeping your eye on the end result (getting conversations with people
who can potentially hire you), you'll be able to work your plan.
Only A Small Number of New Hires Comes Through Job Boards
Hiring managers prefer to hire people who are referred to them.
Your chances of writing a resume that makes it through the ATS are slim. Plus there's
a lot of competition. However, your odds of getting a conversation with HR or a
hiring manager are quite good if you are referred. This is often referred to as
the "hidden job market." It's not really hidden. The job opening exist,
they just haven't been publicized.
Being an early candidate gives you the advantage.
3 Lists You Absolutely Must Have
In order for your plan to work, there are three lists you must make (and update).
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25 STAR stories
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50 companies that could potentially hire you
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100 people you know well
Your STAR stories will be used when you have conversations with people, when you
have job interviews and are embedded on your resume. Identifying these stories ensures
that you know your strengths and the value you offer.
Your list of 50 companies will change. It's a starting point. As you learn more
about these companies, some will be deleted from your list and new companies will
appear. Consider these companies as potential leads.
You know more than 100 people, but start with those you know well. And yes, you
really need to record this list somewhere — Word, Excel, notepad or whatever.
Work Your Contacts
Your list of 100 contacts is a mix of people you know and who know you.
Begin with the safest, easiest conversations first. This will build your confidence.
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Reach out to 5 contacts every day to touch base.
Update them on your search and ask what they know about some of your target companies.
DO NOT send a mass email to your contacts. That's impersonal and will not generate
results!
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Add new referral names to your list
Ask this simple question at the end of each conversation with your contacts and
your list will continue to grow!
"Who else would you recommend I speak with?"
Work Your Target Company List
Your target company list is just a list of companies that seem interesting or meet
some of your criteria as a place you may want to work.
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Invest time researching the company on LinkedIn.
Identify your first and second degree connections who work there.
Keep a list of all your first and second level connections inside target companies
so you can contact them.
These are people you will reach out to and ask questions. An informational meeting
with insiders helps you understand the company better and whether you would be interested
in working there.
Company insiders can serve as referrals if there are openings inside your target
companies.
Reach out to insiders early and often. You want them to remember you when they learn
about an opening.
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Follow each target company on LinkedIn.
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Set alerts on the corporate career page.
Go to the career page for each target company and set alerts for jobs you are interested
in.
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Follow the company on social media.
Follow the active company accounts on Facebook, Twitter and Instagram, especially
those related to career news.
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Watch for news about any of your target companies
Monitor the news about your targets so you can share on social media and mention
when you reach out to insiders.
Attend Networking Events
Always be on the lookout for networking events, conferences, industry presentations
or any event where people from your target companies or desired industry will be
meeting.
Ask past colleagues what events they are attending or recommend you attend. These
colleagues work in your industry so they may know of events or happenings.
Also be on the lookout for events where employees from your target companies will
be presenting or attending.
Check Local and National Professional Associations
Professional associations host professional development events, information sessions,
and networking events. These events may be in person or virtual. Associations also
often have private or semi-private job listings just for their members.
Not only will you meet people from your industry, but you will also be upping your
industry knowledge.
Check the member directory to see if people from your target companies belong to
professional associations you are interested in. You can also check the LinkedIn
profiles of employees at target companies to see which associations or groups they
belong to and use those organizations as a way to build relationships with employees
you want to meet.
Reconnect With Your College/University
No matter when you graduated, check your school's alumni resources. They may offer
networking events, a job board or have other services for alumni.
There's a special bond you share with each and every alumni from your school. Don't
underestimate that connection.
Also pay attention to alumni who may work in target companies. It doesn't matter
what year they graduated/attended, you still share the school experience.
Connect with Local Job Clubs
In almost every city around the country, you'll find job clubs. These are networking
groups specifically designed for job seekers.
Many who find themselves unemployed don't know about job clubs until they start
asking around. These groups offer you a way to connect with other job seekers and
help one another through rough times. They often have guest speakers.
Investigate Staffing Agencies and Contract Houses
If you are staying in the same field/industry/occupation, then third party recruiters
may be a viable option.
Staffing agencies or contract houses do not find you a job. They work for their
clients. Their primary mission is to find qualified candidates for jobs companies
have asked them to fill. Therefore, if you have the exact experience and skills
they are looking for, they may be interested in you.
Just make sure you are using every
source to uncover hidden job opportunities!
Schedule Your Time
If you aren't used to working unsupervised, then you may find the lack of structure
and accountability challenging.
Having a system to manage your time will help greatly! Try the suggestions in
Structure Your Week During Job Search
Proactive Means You're In Control
Rather than the feeling you are chasing jobs, a proactive job search gives you a
sense of power and control.
With each conversation you have, you are creating awareness of your skills and talents
so that the right opportunities find you! Or at least you learn about them before
they are posted on any job board.
Be Findable
It's extremely important that when someone, anyone, uses a search engine like Google
to look you up, that you show up! And not just your name and address, but your LinkedIn
profile, positive mentions in the news, awards, recognition...just the good stuff!
Learn more about being findable here: 15 Ways to Own Digital Terrain
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